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SureTrunk Rings in New Promotions
Let 'Native' SIP Trunking Liven Up the Year-End Festivities
November 2008 - Vol 1, Issue 2
In This Issue
VARs Have Priveleges Too
When Redundant is Vital
A Network Engineer's Perspective
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A Message from SureTrunk Chief - Neil Darling
BurstaTrunk
Dear Valued Partner:

As you may know, the notion of providing native SIP trunks to the ShoreTel system is starting to catch on. We firmly believe a ShoreTel enabled with SureTrunk adds measurable value to ShoreTel implementations by providing a seamless, tightly-integrated PRI-like functionality to the ShoreTel system over the Internet (or MPLS).

However, we also realize that the notion of Native SIP trunking may be new to you and your ShoreTel customers. As the economy tightens over the next couple of quarters, you and your customers will appreciate what SureTrunk delivers: cost-effective quality and redundancy. SureTrunks provide ShoreTel systems the ability to have SIP on 'standby' - available just-in-time - in the event of an outage, business event, or contingency. We therefore have crafted a great year-end promotion to get you and your staff talking about SureTrunks as a good complement to your ShoreTel installed base enabled with SIP Trunks on stand-by.  If you sign-up a new customer subscription by 12/31/2008 with only two-trunks - get a $100 American Express gift card delivered in time for Christmas! (more details below)

We have two extremely important training sessions planned for this month.  One session is provided for reseller sales resources and the other session is for reseller network and telecom engineers.  Each group will benefit from the sessions as we have tailored the content to address specific frequently asked questions. I hope you can arrange to have you and your staff attend one, or both of the sessions.  Please register today.

Please note - the Q4 promotion is only available to active SureTrunk Resellers.  If you have yet to approve the SureTrunk reseller agreement and attend a web training session(s), please take a minute and get the agreement returned today and schedule your team for training.  If you have any questions about becoming a partner, please contact our SureTrunk Channel Sales team at (703) 221-9999.
 
Thanks for joining the SureTrunk Partner Program for ShoreTel resellers.  We look forward to meeting and working with each and every one of you to finish the quarter strong! From all of us to all of you have a safe and enjoyable holiday season. 

Please don't hesitate to give me a call at anytime.
Sincerely,

Neil Darling
EtherSpeak Communications, LLC
(866) 384-3747
SureTrunk VARs Have Privileges Too - $100 Gift Cards
American Express has earned a page in the annals of marketing history, but they (by no means) have a monopoly on member privileges. Now members of the SureTrunk Partner Program have privileges too -- in the form of our exciting year-end sales promotion.

If you sign up a new customer with a minimum of two (2) SureTrunks, you'll receive a $100 Gift Card for that customer! Yes...that's right. This means if you sign 100 ShoreTel customers up for two (2) SureTrunks each by Dec. 31, 2008, you are eligible for $10,000 in sales incentives. And these incentives aren't in the form of service credits. You'll receive it in the form of an American Express Gift Cards for each customer order.

Full promotional terms are listed below.
Webinar: When Redundancy is Vital - Disaster Recovery via SureTrunk
SureTrunk is an excellent option for new or existing ShoreTel customers to build redundancy into the communications infrastructure in the unfortunate event that disaster may strike. This session will cover:
  • Introducing SureTrunks-as-a-Service
  • ShoreTel considerations
  • SureTrunk Options and Pricing Plans
  • SureTrunk in Action - Sample Customer Engagements; References; Sales Support and Pricing Tools
  • Promotions for End-of-Year - $100 SPIFF for two-trunk commit
  • Questions and Answers
This session, intended for sales representatives, is tentatively scheduled for 4 pm ET, Friday, November 21, 2008. To attend, click here.
Webinar: A Network Engineer's View of Native SIP Trunking
We are providing a separate webinar for implementing SureTrunk from a network engineer's perspective. The agenda will include:
  • Introducing SureTrunks-as-a-Service
  • ShoreTel SIP Licensing
  • VPN setup
  • Application Note Review
  • Codecs and Quality of Service
  • SureTrunk Options
  • SureTrunk in Action - Technical Overview of Sample Customer Engagements; Implementation Support and Implementation Tools
  • Q/A session
This session is tentatively scheduled for 4 pm ET, Monday, November 24, 2008. To attend, click here.
 
Your ability to provide SureTrunk as a SIP trunking solution will certainly go far toward increasing goodwill and customer satisfaction ratings. So we hope you take advantage of our educational webinars and especially this generous promotion. All the best to you and your colleagues.
 
Sincerely,

Bob Liu, VP of Marketing & Communications
EtherSpeak Communications, LLC
(866) 384-3747
$100 Gift Card
Terms of Promotion: Order(s) must include a minimum of two (2) SIP trunks for a minimum subscription term of one (1) year. In addition, order(s) must be accepted by EtherSpeak and service must be available for that area. Customer order(s) need to be completed and submitted via the SureTrunk Store Web site by December 19, 2008.
New service must begin on or before December 31, 2008
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